JCOM 455. Brand Strategy. 4 Credits.
This course emphasizes the importance and challenge of compelling creative brand strategy, including how strategy impacts creative work, internal agency partnerships, and, importantly, business success.
Requisites: Prereq: [JCOM 102, JCOM 103, JCOM 202] or J 211; JCOM 203 or J 212; JCOM 350 or J 342.