JCOM 454. Digital Ads and Analytics. 4 Credits.
Introduces students to the dynamic world of digital metrics and analytics, emphasizing its significance within the advertising industry.
Requisites: Prereq: [JCOM 101 or J 100] and [JCOM 201 or J 201] and [JCOM 202 or J 211] and [JCOM 203 or J 212] and [JCOM 350 or J 342].