JCOM 373. Advanced Media Relations. 4 Credits.
This class teaches students best practices in strategic media relations, and how to build quality relationships that will help practitioners get their organization’s and client’ news places in targeted news outlets. Students will enhance their ability to strategize, pitch, plan and deliver content on behalf of an organization; tailor communications based on audience and objective; and prepare “client-ready” materials.
Requisites: Prereq: JCOM 371 or J 352.