JCOM 359. Account Management. 4 Credits.
The role of the account executive in the advertising agency examined through case studies exploring brand management, agency organization, and relationship building in agencies.
Requisites: Prereq: [JCOM 102 and JCOM 103 and JCOM 202 or J 211] and [JCOM 203 or J 212] and [JCOM 350 or J 342].