JCOM 356. Psychology of Advertising. 4 Credits.
This course provides an overview of psychology as it pertains to advertising particularly in the domain of persuasion, messaging, and more generally, marketing communications.
Requisites: Prereq: [JCOM 102 and JCOM 103 and JCOM 202 or J 211] and [JCOM 203 or J 212] and [JCOM 350 or J 342].