JCOM 354. Understanding Brands. 4 Credits.
This course explores historical and cultural influences on good advertising and brands that define categories. Emphasis on creative leaders, brand categories, and creating advertising that adheres to best practices around cultural influence, collaboration, and critical feedback.
Requisites: Prereq: [JCOM 102 and JCOM 103 and JCOM 202 or J 211] and [JCOM 203 or J 212] and [JCOM 350 or J 342].