JCOM 352. Writing Design Concepts. 4 Credits.
The process of conceptual problem-solving for brand campaigns in traditional and emerging media. Emphasis: conceptual development of advertising writing, design, campaigns, and presentation of developed work. Critical feedback on creative work and portfolios is an essential part of the course.
Requisites: Prereq: [JCOM 102 and JCOM 103 and JCOM 202 or J 211] and [JCOM 203 or J 212] and [JCOM 350 or J 342].