JCOM 348. Media Entrepreneurship. 4 Credits.
This class is designed to lay the foundational knowledge of media entrepreneurship, focusing on understanding, and addressing audience needs, pinpointing market gaps, and crafting a compelling media startup proposal. Over the term, students will delve into case studies of successful media startups, gaining insights into how these ventures identify their niche in the market and develop strategies for long-term sustainability. Through this practical exploration, the course equips students with the essential tools and frameworks needed to conceptualize and propose viable media business solutions.