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Based at our Eugene campus, this one-year, full-time master’s program in Advertising and Brand Responsibility (MABR) operates on the idea that successful brands in the twenty-first century must be authentic and committed to the common good and  benefit of society. Issues of sustainability, social justice, and equity can and should be strategic considerations for brands, people and organizations. Who can help shape these ideas during challenging times? This degree prepares students for these career opportunities. This industry must have talented people ready to consider these important considerations in a strategic manner.

In this fully online master’s program in Immersive Media Communication, students will learn how   to design and critically analyze strategies that use emerging technologies to influence key audiences. Along the way, students will work with highly skilled faculty and become part of a tight-knit cohort of professionals who are passionate about using immersive media as effective and ethical communication tools. 

In our flexible Portland-based master’s program in Strategic Communication, students master a broad skill set encompassing creativity, critical thinking, strategic analysis, ethics, and practical application. The program is designed for working professionals who know that  in a complex and rapidly changing world, communicating strategically is more important than ever . Classes meet evenings and weekends.

The Eugene-based master’s program in Communication and Media Studies is aligned with our doctoral program in exposing students to a wide range of ideas concerning the structure, function and role of media in society. Areas of overlapping faculty and program strength that students may study include: media institutions; science, health, and environmental communication; technology and society; game studies; global media; critical/cultural approaches to communication; persuasion and media psychology; media and public life; media ethics and law; journalism studies; and visual communication.

In our full-time, one-year program in Eugene, journalism master’s students learn the fundamentals of writing and reporting for journalism, including story research and development, investigative journalism, fact-finding, all with an emphasis on writing fact-based non-fiction. They will also study the ethics and laws that are the underpinning of journalism. The program is designed for students with little or no academic or professional journalism experience who want to acquire professional skills within an intellectual context. The 46-credit program begins with a summer immersed in learning fundamental journalism skills including interviewing, research, writing, photography and video, and is followed by three full-time terms of classes, allowing students to earn their degree in 12 months. Over the course of the year students will create a professional project or complete an internship to finish their degree requirements. This program is offered on our main campus in Eugene.